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Top 10 eMarketing Tips

eBC Guide to eMarketing Success

Successful marketing on the Internet is not just about listing your website on Yahoo or
sending out thousands of unsolicited emails. Without a quality product or service and a
well developed website a top 10 listing in Google is pointless.



1. Content, Page Quantity and Frequency of Changes
The bottom line for getting good search engine results is to have lots of keyword rich
content on lots of pages. Google likes big sites. The larger sites are presumed to be
better funded, better organized, better constructed, and therefore better sites. Content
must be updated often; this is a Google patent and concerns the changes to page
content over time. Google sees newer content as better content especially if the site
‘theme’ is news, retail or auction.

2. Submit Your Site
You should submit your site to Google, Yahoo, and MSN at least once and no more than
once every 30 days. Although Google says that manually submitting your pages to their
index is unnecessary however they have an interface for you to do so. MSN will seldom
visit a website unless invited by submission. Yahoo frequents more than MSN but less
than Google but will dramatically increase visits after submission
Google: http://www.google.com/addurl/
Yahoo: http://search.yahoo.com/info/submit.html
MSN: http://beta.search.msn.com/docs/submit.aspx

3. Google Sitemaps
Google Sitemaps is an easy way for you to submit all your URLs to the Google index
and get detailed reports about the visibility of your pages on Google. With Google
Sitemaps you can automatically keep Google informed of all your web pages, and when
you make changes to these pages to help improve your coverage in the Google crawl.
http://www.google.com/webmasters/sitemaps

4. Yahoo Directory Submit
Yahoo! Directory Submit is part of a suite of services Yahoo! created to serve the needs
of businesses like yours. Yahoo! Directory Submit provides expedited review of web
sites that are submited for possible inclusion in the Yahoo! Directory for US$299
(nonrefundable) for each Directory listing that is submitted. Furthermore, for each listing
accepted into the Directory, there is a recurring annual fee of US$299 to maintain the
listing in the Directory for the subsequent year.
http://searchmarketing.yahoo.com/dirsb/dirsb_pr.php

5. Site Listed in DMOZ Directory
This is a huge boost as it is said that Google's directory comes straight from the DMOZ
directory. The DMOZ is commonly known as the Open Directory Project
(http://dmoz.org/) and it has strict guidelines as to who is listed. Submission info can be
found here: http://dmoz.org/add.html

6. Offline Marketing
Never underestimate the value of using low-cost, offline marketing techniques to
encourage people to visit your website. Ensure your website address is clearly listed on all of your marketing materials – that is, your business card, brochure, published articles,
print advertisements, sandwich boards, your vehicle, etc.


7. eMail Newsletter
Permission-based email marketing can be a low-cost and very effective component of
your web marketing strategy. It can help to build a relationship between your business
and target market, and can drive traffic back to your website. Email marketing can
consist of direct email blasts and sales letters, personalized auto-responders, and/or
email newsletters.

8. 3rd Party Publishing
A great method of marketing your business is by publishing editorials in third-party ezines,
e-newsletters and on information-based websites. Just as editorials in offline
media can help position you as an expert in your field and drive readers to your website,
providing articles written (or ghost-written) by you to targeted online media can also drive
traffic to your website, often with no out-of pocket expense. Just remember to include a
short biography that outlines what you do and a link to your website at the bottom of
each article you publish.

9. Start a Blog
A blog or weblog is simply a web page that scrolls chronologically like a journal and
contains links to other websites of interest. Blogs, as creative online journals, have been
used by technical specialists for a number of years, but business blogs, or b-blogs are
just now making inroads into the mainstream.
As an alternative, low-cost (or even free) means of electronic communication, blogs can
make up a significant part of your overall marketing strategy. Although b-blogs carry an
inherent marketing focus not found in creative weblogs, their casual structure provides
the opportunity to connect with readers on a more immediate and personal level than
traditional websites and newsletters allow.

10. Develop a "Free" Service
Offer free information and tools on your site that can be used by your online visitors. It's
one thing to say, "Come to our site and learn about our business." It's quite another to
say, "Use the free kitchen remodelling calculator available exclusively on our site." Make
sure that your free service is closely related to what you are selling so the visitors you
attract will be good prospects for your business. Give visitors multiple opportunities and
links to cross over to the sales part of your site.

The "Tiny Nurse" Dies at the Age of 101

(or Florence Nightingale of the Philippines)
by Rhoda R. Redulla, RN

The first time I saw our "tiny nurse" was when I went to see her in their home in Salcedo, Ilocos Sur. She had just woken from her afternoon nap. When we were both settled, she looked at me, then closed her eyes for several seconds before opening them again.

She was ready.

As soon as I have stated the purpose of my visit, she alerted her nephew to bring out her book. She had written her memoirs shortly after retirement in 1985.

And if I may relay to you her story . . .

She was just like any ordinary nurse you know. She was petite. She wore a cap. What made her remarkable and exceptional? She was awarded the highest distinction given to a nurse by the International Committee of the Red Cross. She was also held as a Prisoner of War by the Japanese. On top of all these, as she tiptoed from one work assignment to the next, she had a young daughter to raise. But the most touching part of the story was the fact that she was widowed shortly after she got married with the ex-congressman and ex-governor Lupo Biteng. These made her extraordinary.

Let us take a historic glimpse at the heartwarming story of Rafaela Taqueban Biteng. She was the epitome of compassion, caring, and courage . Dubbed "the tiny nurse" because of her petite built, she is a woman who has weathered the ordeals of World War II. Like St. Rafaela from whom her name was derived, her life was a selfless devotion to humanity.

She was born on October 23, 1902 in Salcedo, Ilocos Sur. The visit of a pastor of the Christian Mission Society of Indianapolis to their home changed her life forever. Rev. Alejandro Gatboton approached her father and offered a scholarship for Rafaela. The pastor was inviting her to enroll in a Nursing school in Vigan. Rafaela was a seventh-grade graduate then. During that time,this was already a great distinction. This was in the year 1920.

For two years, Rafaela stayed at the "Frank Dunn Memorial Hospital" in Vigan, Ilocos Sur. Here, she learned the basic nursing skills. She recalls that their head nurse at that time was very particular on cleanliness and hygiene. She would use a white cloth to check if the dusting job was done properly. Sometimes, the head nurse would even intentionally drop off pieces of paper just to test whether the student nurses would pick them up.

After two years of training in Vigan, she was sent to Manila, along with the other two student nurses. Upon graduation, she took up further enrichment in Public Health Nursing at the University of the Philippines-Manila. Her work as a professional nurse started when the Director of the Nursing Service of the American Red Cross invited her to join the organization. Not long, she found herself in the Puericulture Center in Azcarraga, Manila. Since the focus of the health care programs then was on Mother and Baby care, her task was to handle prenatal cases. She had done what one would regard as simple nursing tasks and routines. Among these was the care for the sick and wounded, handling deliveries, providing health teachings to the community people. Simple and ordinary, but the big difference was that these were done in the most difficult working conditions.

In Rafaela�s case, difficult meant working under pressure and tremendous fear, uncertainty . . . expecting the unexpected. She always had to prepare herself for the worst.

As a Red Cross Public Health Nurse, she was assigned to places where she could neither speak nor understand the dialect. What kept her going was simply her unflinching commitment to perform her sworn duties and responsibilities. She had experienced every possible means of transportation available during her time. When attending to home deliveries and carrying out immunization programs, she traveled on horseback or carabao-drawn sleds over muddy roads. That is, if she was lucky. Sometimes the travel would require riding on a banca (boat), or worse, by foot along steep hills and dangerous terrains.

To work under pressure and very difficult circumstances are things which Mrs. Biteng could very well speak of. During the outbreak of World War II in December 1941, she can proudly claim to have experienced the test of fire in her work as a nurse. She was then working as a Maternity Nurse at the Olongapo Naval Base when the Japanese arrived. Amid air raids and bombings, she had treated the wounded soldiers.

In a speech she delivered during her retirement program at the King�s Garden, she said "My nursing career of forty-seven years was spent mostly with the nursing service of the American Red Cross, which molded me to serve humanity, even when life was at stake." She remembers having experienced a bayonet directly pointed at her by a Japanese soldier. She was then in an evacuation area. Luckily, the soldier respected the Red Cross identification card which she showed. She recalls, "�waves of sick and wounded Japanese soldiers were brought in the hospital from different battle fronts. They brought bundles of bloody belts."

There were evacuation hospitals which were put up. Here, the wounded soldiers were treated temporarily. In all these, Mrs. Biteng worked on a volunteer basis. The Red Cross did not fail to recognize the exceptional courage and caring spirit which she has shown.

More than forty years after the war, the International Committee of the Red Cross (ICRC) awarded Mrs. Rafaela Biteng the "Florence Nightingale Award". This is the highest international distinction awarded for great devotion and exceptional services in the field of nursing.

What Mrs. Biteng went through comes close with the description of the experience of the American nurses who were trapped in Bataan during World War II. " Throughout this period, the nurses proved their courage and strength, setting up makeshift hospitals and caring for hundreds of patients each day, while battling starvation and illnesses such as malaria and dysentery."

In October 2002, Rafaela turned 100. The picture of a happy, serene and fulfilled nurse, she said for all the nurses around, "Be happy and proud that you are a nurse . . . because you can help others live."

More than a year after my last visit, Mrs. Biteng passed away. She died on November 18, 2003 at the age of 101.

Looking back, it was during my first visit when Rafaela gave me a copy of her autobiography. There are still many details I wanted to know from her. There are still a lot of questions I would have wanted to ask her. But then again, still, I feel grateful and blessed. For the chance of having seen the oldest living nurse before she passed away is just a "once-in-a-lifetime" encounter.

Mrs. Biteng left all of us with the most meaningful gift � her life story. May her story be stamped in every nurse�s heart. May it be a source of courage and inspiration. So that whenever we feel challenged and disheartened at work, we just have to hark back to the story of the "tiny nurse".